These “overnight success” stories might even be brand new to the industry, but I can promise you this…
These people were already successful or popular in their day-to-day life.
Perhaps they were a successful professional or upstanding citizen in their community with a positive reputation.
These people already had a following and were highly regarded by their peers.
People already knew, liked, and trusted them.
And here's why this is so important…
People follow winners!
And that, believe it or not, is the basis of branding.
A brand is a following, a reputation, and results.
Now, depending on your background, you might not have had that kind of reputation or a huge network of connections when you started.
In fact, MOST of us don't start out with an unfair advantage.
But imagine being able to create your own unfair advantage—even if you're at zero right now!
It's entirely possible.
And it's all about leveraging attraction marketing.
Attraction marketing can help anyone—regardless of their background, create that unfair advantage.